Implement Facebook Conversion API now for Q4 shopping frenzy
Were your ads campaigns affected by Apple’s iOS 14 restrictions, Intelligent Tracking Prevention (ITP), AdBlocks, and third-party cookies restrictions? More and more web browsers and mobile services are limiting the tracking of user data. The new changes severely limit the ability to measure the outcome of Facebook ads campaigns, as many devices may be blocked from sending conversion events information (leads, purchases, add to carts) to Ads Manager.