Capibox URL shortener. New feature for MAX data accuracy

Vilius
Vilius

If you’ve been following us, you might have noticed that we’ve released our very own Capibox URL shortener this week which we and our client already are using.
In this sense, we thought it would be good to let you know why we created URL shortener and why we encourage you to use it.

What is URL shortener?

If you’re linking to a specific page buried deep on your website, or are using UTM parameters to track your visitors, you might find yourself wrestling with a lengthy URL. Complex link in every post you share, you may be forfeiting clicks, shares, and engagement.

A URL shortener is a simple tool that transforms any long URL into a shorter, more readable link. When a user clicks the shortened version, they’re automatically forwarded to the destination URL.

So why we created one?

As you can tell we are obsessed with proper data attribution and getting MAX value from Facebook Pixel and algorithms. We noticed that Facebook Click Identifier Parameter (Fbclid) in your shortened URL is deleted when using most popular URL shorteners out there such as Cutt.ly, Bit.ly, etc. and in turn looses the data that Fbclid carries.

Facebook sets Facebook Click Identifier in all outbound links going from Facebook. Whenever someone on Facebook clicks a link back to your site, it automatically generates a unique fbclid and appends it to the URL. (example: https://capibox.com/?fbclid=IwAR0wARY7dNGMGpO_STDGb4tPQ_YpIDgzMmQgi0ljR4uya3sz1p5FG5yLblg)

Fblicd parameter feeds it’s data to Facebook Pixel which now sets first-party cookie as the default and is intended to help businesses continue using analytics and tracking ad attribution, independently of the browser they’re using.

Pixel then stitches the all data points together and sends back the data stored by the first-party cookie back to Facebook. All this allows brands and advertisers to measure, optimize and build audiences with MAX accuracy and data points for Facebook advertising campaigns.

The reason Facebook is doing this is that this helps overcome conversion tracking issues created by Apple Intelligent Tracking Prevention (ITP) in Safari browser and iOS, adblockers and 3rd party cookie deprecation in browsers.

Here’s how Facebook’s first-party cookie pixel and fbclid parameter works:
* A user clicks an ad on Facebook. A unique with fbclid parameter string is appended to the link.
* The user is redirected to the advertiser’s landing page. 
* The URL is interpreted by the pixel installed on the advertiser’s site. The URL parameter is stored in the user’s browser as a first-party cookie.
* The pixel installed on the site communicates with Facebook and sends back the data stored by the first-party cookie.

Recognizing the importance of Fbclid parameter we created Capibox URL shortener that does not delete fbclid parameter and we are happy to roll this out to you.

What your get with Capibox URL Shortner?

Our URL shortener is is early stages of development however it packs in our view most needed features.
1. Obviously it shortens your long URL 🙂
2. Allows you to add UTM parameters to your link to track your campaign effectively in your analytics
3. Allows you to test different URL destinations. A/B testing feature is easy to set up and you can specify what % of time each URL destination should be shown.

We will also continue to develop the shortener to offer even more functionality going forward.

How much does it costs and who can use it?

We enabled this feature for all PAID subscribers, no matter if it’s monthly or yearly subscription.
To all user who are on a FREE Trial, here’s another reasons for you to become a paid Capibox subscriber.

Our subscribers can enjoy Capibox URL shortener with no extra cost and no hidden fees. You’ll be to find a URL shortener in my.capibox.com menu or by going directly to this link.

Also please hesitate to reach out to [email protected] to give feedback. We would love to hear what you guys think. Your feedback allows us to better tailor and improve our product roadmap.

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