What is a Facebook Conversion API?

Conversion API (a.k.a server-side, server-to-server, S2S tracking) is a native Facebook tool which allows to send user’s behaviour and events from the website directly to Facebook server using API connection.

It circumvents the 3rd-party cookies blocks by sending data from your website server directly to Facebook server. All the server events are linked to Facebook Pixel and processed as usual events

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